Moving to Google Analytics 4 from Google Analytics 3

As you may know Google will be turning off Google Analytics version 3 (also known as Universal Analytics) on 1st July 2023

Impact Stack supports Google Analytics 4. Once you move to Google Analytics 4, you will also receive more granular detail than you may have previously received, especially for tracking progress through multi-step forms.

Some organisations use Impact Stack with Google Analytics inside Google Tag Manager. Other organisations don't use Google Tag Manager and use Impact Stack directly with Google Analytics. Ask your web or digital team if you are not sure.


Using Google Analytics within Google Tag Manager

Please email the Support Team at to tell us if you are using Google Analytics within Google Tag Manager. We don't know what you load from your Google Tag Manager container.

We will then make an upgrade to your Impact Stack installation so you will receive more detailed data supporter activity from your Impact Stack pages (more on that lower down) within your Google Tag Manager. You may need to look at your Google Tag Manager configuration to pass the data from Google Tag Manager to Google Analytics or another analytics tool.

Using Google Analytics without Google Tag Manager

Please convert your Google Analytics 3 'property' to Google Analytics 4 within your Google Analytics account.

Then email the Support Team at to either tell us the the “tag-ID” or to tell us you have uploaded it to your 'support' folder in the Impact Stack reporting portal at

This Google Analytics 4 tag-ID will be in the format G-xxxxxxxxx with letters and numbers in place of the Xs.

Here are some lightly-edited instructions taken from Google's Help page on how to get this new ID.

  1. In Google Analytics, click Settings Admin (lower left).
  2. In the Account column, make sure that your desired account is selected. (If you only have one Google Analytics account, it's already selected.)
  3. In the Property column, select the Universal Analytics property that currently collects data for your Impact Stack. It will have a code in the format UA-xxxxxxxxxx-x.
  4. In the Property column, click GA4 Setup Assistant. It's the first option in the Property column.
  5. Click ‘Get started’ under I want to create a new Google Analytics 4 property.
  6. Click “Create and continue” in the Create a new Google Analytics 4 property pop-up screen.
  7. On the Set up a Google tag page, select the ‘Install manually’ option.
  8. Find the line of code that looks like the code below that starts with <script async src. Copy that section of code and send it to Don't forget to click ‘Confirm’ on the top-right.

    The important part for us to know is the bit from your code that is in the G-XB5K2FZIKU bit from the example below.
    <script async src="<>"></script>


You’ll see several events from Impact Stack in your Google Tag Manager or Google Analytics. They include more granular detail than you may have previously received, especially for tracking progress through multi-step forms.

See a full list of the events.

Have more questions? Submit a request